Most of us don't have a lot of money to invest in advertising when trying to establish a business. Doing some things yourself is a great way to save money. Some tasks are best left to the pros, but a lot of things can be done yourself, for free.
Written content is a great way to market your business. Your website, blog posts, emails and newletters are all tasks that you can do yourself without a budget. Thins things let your potential customers know who you are, what you do, what products and/or services you offer and your story.
Visual Content is also a great marketing tool. Use photos on yur websites and in your blog posts. You can find free stock-type photos online. Unsplash is one website that offers these photos for use. Graphics are also a great tool. You can make custom graphcs for social media, blogging and email marketing on sites like PicMonkey and Canva for free. Videos are also a form of visual content that can be used in marketing your business. Your videos can give potential customers information about your business.
Search engine optimization is probably one of the best forms of marketing when it comes to getting your website found. Professional help is probably better when it comes to SEO, but you can work on this yourself. Use alt tags on your images to help improve your SEO. Performing keyword research will also help improve your SEO.
A great FREE tool for getting your business in front of thousand is IBOtoolbox. There are lots of great resources that will get your websites and blogs indexed by search engines, and it's absolutely FREE! Check it out HERE.
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